Job Role: Meta & Google Ads Specialist
Company: Varnika Arora (Contemporary Fashion Jewelry)
Engagement Type: Freelance / Commission-Based / Hybrid
Location: Remote / Hybrid
Preferred Location: Delhi-based preferred for easier collaboration
Compensation: Retainer / Commission-Based / Hybrid
Email: varnikaaroraofficial@gmail.com
Varnika Arora is looking for a Meta & Google Ads Specialist to manage digital performance marketing.
The role focuses on generating conversions, improving ROAS and supporting the growth of the D2C business.
Key Responsibilities:
- Plan, launch and optimise paid ad campaigns on Meta.
- Manage campaigns on Instagram and Facebook.
- Manage Google Search, Display and Shopping campaigns.
- Build full-funnel advertising strategies.
- Use retargeting, lookalike and conversion campaigns.
- Test creatives, formats and audiences regularly.
- Improve campaign performance through testing.
- Work with the design and content team.
- Develop effective ad visuals and messaging.
- Track ROAS, CAC, CTR and CVR.
- Review and improve campaigns weekly.
- Set up accurate tracking with Meta Pixel.
- Set up Conversions API.
- Set up and manage Google Analytics (GA4).
- Suggest website improvements.
- Suggest landing page improvements.
- Suggest checkout improvements to increase conversion rates.
Requirements:
- 2–5 years of experience managing Meta and Google Ads for D2C brands.
- Experience with fashion, jewelry or beauty brands is a strong plus.
- Proven record of scaling ad accounts.
- Proven ability to generate conversions.
- Strong understanding of paid funnels.
- Strong understanding of retargeting.
- Understanding of customer behaviour.
- Strong understanding of ad creatives.
- Good knowledge of ROAS, CPA, CTR, LTV and CAC.
- Ability to understand and improve performance metrics.
- Shopify experience is a bonus.
- Ability to work independently.
- Ability to take ownership of the work.
- Ability to provide weekly progress updates.
- Comfortable with performance-based compensation.
- Experience working with fashion and jewellery brands is preferred.
- Experience in a similar niche is preferred.
Compensation Model:
The company is open to:
- Monthly retainer
- Commission-based compensation
- Hybrid compensation
The compensation model should be based on driving real conversions.
Why Work With the Brand:
- Founder-led brand.
- Strong aesthetic and celebrity credibility.
- Creative freedom.
- Direct communication.
- Quick decision-making.
- Remote or flexible working.
- Potential for long-term collaboration based on performance.
- Opportunity to directly impact growth and revenue.
- Performance-based rewards.
How to Apply:
Send an email to varnikaaroraofficial@gmail.com with:
- Resume
- Portfolio or campaign performance examples
- ROAS and conversion results
- Ad screenshots
- Client names if allowed
- Preferred compensation model: retainer, commission-based or hybrid
- Availability
- Details of past brands you have scaled
