Position: Assistant Manager-CRM & Loyalty Location: Bangalore Total Experience: 4-6 years Role Overview This role is about owning the full customer journey—from acquiring users to retaining and reactivating them—using data and marketing automation. You’ll use tools like Salesforce to create personalized, cross-channel campaigns (email, SMS, push, WhatsApp) that drive revenue and engagement. It involves analysing customer behaviour (cohorts, segmentation) and continuously improving campaigns thr…