<p><strong>Company:</strong> Varnika Arora</p>
<p><strong>Position:</strong> Meta & Google Ads Specialist</p>
<p><strong>Industry:</strong> Luxury Goods & Jewelry</p>
<p><strong>Location:</strong> Remote / Hybrid (Delhi preferred)</p>
<p><strong>Employment Type:</strong> Freelance / Hybrid</p>
<p><strong>Salary:</strong> ₹10K – ₹15K per month</p>
<p><strong>HR Contact:</strong> Not mentioned</p>
<p><strong>Email:</strong> <a>varnikaaroraofficial@gmail.com</a></p>
<p><strong>Role Overview:</strong></p>
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<p>Manage and scale paid advertising campaigns for a contemporary fashion jewelry brand</p>
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<p>Focus on generating real conversions and improving overall ROAS</p>
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<p>Work closely with the creative team to enhance campaign performance</p>
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<p><strong>Primary Responsibilities:</strong></p>
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<p>Plan, launch, and optimize Meta (Facebook & Instagram) and Google ad campaigns</p>
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<p>Build full-funnel strategies including retargeting and lookalike audiences</p>
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<p>Continuously test creatives, formats, and audience segments</p>
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<p>Track and improve key metrics like ROAS, CAC, CTR, and CVR</p>
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<p>Set up and maintain Meta Pixel, Conversions API, and GA4 tracking</p>
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<p><strong>Candidate Requirements:</strong></p>
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<p>2–5 years of experience running Meta & Google Ads for D2C brands</p>
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<p>Proven record of delivering conversions (not just traffic)</p>
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<p>Strong analytical mindset with performance metrics understanding</p>
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<p>Experience with Shopify is a plus</p>
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<p>Ability to work independently and share weekly updates</p>
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<p><strong>Work Benefits:</strong></p>
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<p>Flexible remote or hybrid working model</p>
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<p>Direct collaboration with founder-led brand</p>
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<p>Creative freedom and fast decision-making</p>
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<p>Long-term collaboration potential based on performance</p>
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<p>Performance-linked earning opportunity</p>
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<p><strong>How to Apply</strong></p>
<p>Send your resume, portfolio/performance proof, preferred compensation model, and availability to <a>varnikaaroraofficial@gmail.com</a></p>
