Company: Varnika Arora
Position: Meta & Google Ads Specialist
Industry: Luxury Goods & Jewelry
Location: Remote / Hybrid (Delhi preferred)
Employment Type: Freelance / Hybrid
Salary: ₹10,000 – ₹15,000 per month
HR Contact: Not mentioned
Email: varnikaaroraofficial@gmail.com
Role Overview:
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Manage and scale paid advertising campaigns for a contemporary fashion jewelry brand
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Focus on generating real conversions and improving overall ROAS
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Work closely with the creative team to enhance campaign performance
Primary Responsibilities:
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Plan, launch, and optimize Meta (Facebook & Instagram) and Google ad campaigns
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Build full-funnel strategies including retargeting and lookalike audiences
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Continuously test creatives, formats, and audience segments
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Track and improve key metrics like ROAS, CAC, CTR, and CVR
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Set up and maintain Meta Pixel, Conversions API, and GA4 tracking
Candidate Requirements:
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2–5 years of experience running Meta & Google Ads for D2C brands
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Proven record of delivering conversions (not just traffic)
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Strong analytical mindset with performance metrics understanding
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Experience with Shopify is a plus
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Ability to work independently and share weekly updates
Work Benefits:
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Flexible remote or hybrid working model
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Direct collaboration with founder-led brand
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Creative freedom and fast decision-making
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Long-term collaboration potential based on performance
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Performance-linked earning opportunity
How to Apply
Send your resume, portfolio/performance proof, preferred compensation model, and availability to varnikaaroraofficial@gmail.com
